Tobacco Control Policy Evaluation India Project

Factsheet-Pictorial Health Warning in India:




The International Tobacco Control (ITC) Project is a multi-country prospective cohort study designed to measure the psychosocial and behavioral impact of key policies of the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC).

To evaluate the effect of the FCTC, the ITC Project is conducting parallel prospective cohort surveys with adult smokers in 21 other countries— Canada, United States, Australia, United Kingdom, Ireland, Thailand, Malaysia, South Korea, China, New Zealand, Mexico, Uruguay, Germany, France, the Netherlands, Brazil, Bangladesh, Mauritius, Bhutan, Kenya, and Zambia. Half of the ITC countries represent high income countries and the other half low- and middle-income countries.

As a part of the ITC project, the Tobacco Control Policy (TCP) India Survey is being conducted by Healis-Sekhsaria Institute for Public Health in India in collaboration with the University of Waterloo in Canada and the Roswell Park Cancer Institute, USA.


The broad objective of TCP India Project is to evaluate and understand the impact of tobacco control policies of the Framework Convention on Tobacco Control (FCTC) as they are implemented in low and middle income countries (LMICs) participating in the International Tobacco Control Policy Evaluation Project (the ITC Project).

The objectives of the TCP India Survey are:

To examine the prevalence and patterns of smoking behavior in India. 

To examine the impact of specific tobacco control policies implemented in India during the next 5 years. 

To compare smoking behavior and the impact of policies between India and other ITC countries. 

Research Methodology:

The TCP India Survey is a longitudinal cohort study being conducted in: Maharashtra, Bihar, West Bengal, and Madhya Pradesh. The Survey consists of two Wave; Wave 1 which comprises of recruitment of participants and survey and Wave 2 which involves re-contact with participants and conducting survey. The total sample of the TCP India Survey comprises two samples: an urban population sample and a rural population sample. 

Current Status:

The total sample consists of 10,585 respondents in Wave 1 from all four states carried out from August 2010 to December 2011 which is the largest sample size with face to face interview at household level achieved by our organization among all the ITC countries. Total of 2000 tobacco users and 600 nonusers per state were recruited. Currently the wave 2 survey is ongoing in all four states along with data analysis of the Wave 1 Survey. 

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